May
18

This Part Will Take Care of Itself

I’ll never forget hearing the story of a young boy who worked in his family’s restaurant business.

One busy night while customers were lined up to get seated and place their food orders, the young boy decided to open up the cash register and start counting its contents.

Completely ignoring the people waiting for service, he lifted the cash holder and grabbed the larger $50 & $100 bills and then pulled out the $20s, $10s, $5s & $1s and proceeded to count the money.

His father walking by noticed his son not paying attention to their customers and quickly approached the boy.

The father asked, “Son, what are you doing?”

The son replied, “Seeing how much money we have.”

His father led the boy’s hands down into the register, pushed the money down under the drawer and said, “Son, put this money away. Do you see all these people standing in line waiting for you? Do you realize that they are waiting to be seated?”

The boy said, “Yes Sir”.

The father then said, “Son, you focus and take care of our Customers – and this part (pointing to the register), will take care of itself.”

My friend, there is nothing more important than serving your customers.

My own father taught me very early in life when I used to work for his Company, back in the early 1980′s, he said, “It’s a lot less expensive to keep a customer, than to find a new one.”

I’ve lived by this motto since being in business.

However, at the same time, we must know when and where to serve.

This is the tricky part.

Sometimes we must know when to ask a customer to leave our store and not come back.

In business, this is normal.

The more customers you serve, the more you will run into some that don’t truly appreciate you or your service and they will complain, cause drama and possibly even chaos.

It’s these customers who you must immediately refund and get them out of your store.

They can become viral and even poison to you and your business.

I had to do this recently with a customer who did nothing but complain, even when I did serve him.

After a short while, I knew that the time spent hand holding, listening to his complaints and rejecting his requests for me to do everything for him, were costing me more money than I earned when he bought my leadership and product.

So, I refunded him his entire investment.

And it was the best thing I could have done, as it opened up new doors that had been previously shut while attending to his lack of understanding of the product that he purchased.

It’s called, “Cutting Your Losses” and boy did I ever.

Once you know where your Liabilities are, you must let them go and only focus on those things that are truly assets in your business and in your life.

Sometimes this includes people and even opportunities.

Oftentimes, the best way to get things done, is to know what to keep “undone”.

Focus on what matters most in your business and your life and the rest, just like that cash register, will take care of itself.

Category:

Leadership , Mindset for Success | 8 Comments

8 Comments on This Part Will Take Care of Itself

  • Aaron and Sofia,
    Very insightful!
    There are definitely vampires out there and I have been in the same position. In the end we just have to draw the line – there is only so much assistance we can give. Some will not ever “get it”.
    Fortunately they are a rarity.
    Most are inspiring in their belief and commitment!
    Thanks
    Mike

  • Great story Aaron! And it’s a reality that in business we MUST cut our losses in order to succeed. The reality is that we will NEVER please everyone but those that we do please will remain our loyal customers (followers). Thanks for sharing this powerful post with all of us. Take care Aaron!

    Pablo
    .-= Pablo Gonzalez´s last blog ..Search Engine Marketing Strategy For Getting Indexed Quickly =-.

  • Aaron & Sophia –

    So, very true. Thank you for keep reminding us on our mindset and how we might re-think the thing we feel that might be GIGANTIC issues… when in reality they are not.
    .-= Thomas C. Chandler´s last blog ..How Educational Marketing is a Key Strategy to Online Success =-.

  • This is some VERY valuable info Aaron! It certainly reminds me of the saying: “I don’t know the key to success, but the key to failure is trying to please everybody.” It’s really important to identify the rotten apples in the basket and to get rid of them fast…

    Take Care and thanks for sharing! – Cesar Fasano
    .-= Cesar Fasano´s last blog ..Your Brother…Remember? =-.

  • Website, Website, Dear AARON and dear SOPHIE, YOU ARE VERY NICE, VERY SMART. Problem IS I DO NOT IN REALL ANY BUSINESS, I WANTED ONLY ….BUT WHAT I DO I CAN TEACH TOO, HOW ITS WILL SOLD. WHEN I HAVE MORE MONEY I WILL DON MORE. UNTIL THIS TIME, I CAN LEARN, BUT YOU GET MY GREAT THANKS FOR SENDING EMAIL AND FOR WELL IDEAS.

    IVETA FROM SMALL VERY NICE COUNTRY……………I WHISH YOU THE BEST

  • Your fables always hit right in gut. My parents always had a good lesson in what they said. Some time it sometime later whenthe same thing happen again. Did the same with my kids

  • Just thanks for the chance to drain all knowledge.In other words to some day be at point you are at in the internet as a top professial. Thank you for this oportunity.
    Jan Cummins

  • You can certainly see your enthusiasm in the paintings you write. The world hopes for more passionate writers such as you who aren’t afraid to mention how they believe. At all times go after your heart.

Leave a Reply

CommentLuv badge
Hello & Welcome to my Blog!
  • I've removed these bullets to fit description.

I've got some GREAT Home Based Business Ideas & Opportunities to share with you, as well as my personal thoughts and perspectives on EVERYTHING about How to Make Money in your own Home Based Business!

Whether it's Generating Leads, Driving Traffic or Making Sales, I've got a TON of Information, Education & Practical Experience to share with you, all of which has generated my wife Sophia & me nearly $4,000,000.00 in personal commissions over the past few years.

Be sure to Subscribe to my To the Top Newsletter for my Top 10 Success Principles, HOT Leadership Tips, Best of the Best Prospecting Training & All NEW "Skillionaire2Millionaire" Internet Marketing Tips!

This site is protected by WP-CopyRightPro