Oct
12

Story of Two Subways

Ok, I’ll admit it – once every couple of weeks, I stop by Subway on my way home from the gym to grab a foot long Roasted Chicken Sub with all the works.

Subway

Even though I know it’s not the best post-workout meal, I love that Roasted Chicken Sub and all its toppings, especially when I have them throw on some bacon to give it that extra salty bacony flavor!  Hey, I’m human - I gotta live a little too, ya know. ‘;-)

 

Ok, so today, I’m driving home and thinking about stopping by Subway to get my favorite sandwich.

Well, knowing that the place would be packed during lunch, I continued on to another Subway down the road, not too far past where I live.

The other place is a little bit further away but nobody goes there, which means I can walk right in, place my order and be on my way home to eat in less than 5 minutes. 

This one particular shop is kind of like my own private little secret Subway that nobody knows about. It’s kind of funny actually, as it seems that I’m only one of a handful of people in town that even know it exists!  

Now even though it’s flanked by two large grocery stores, a shoe store, a camera store, and a few other smaller non-competitive retailers, this Subway does very little business.

The ingredients are just as fresh and as good as the other Subway’s and this store is in a pretty good location.

So why does this one particular Subway do very little business while the other Subway has a line out the door every single day, at the same exact time?

Here’s the difference:

The crowded Subway is situated in a strategic location.

Surrounding it is Carls Jr, a Pizza Shop, a Quiznos, Caribou Coffee and several other food stores - each in direct competition with one another.

The owners of these stores are all very smart business owners.

Each owns a business that is surrounded by other businesses in the same industry.

This fact alone, forces each one to become a better marketer and a more savvy advertiser.

Since local customers know that they have several food choices available in that one little mecca, this lures people to their location to make a selection based on how they feel when they arrive.

Truly, the best marketer in that environment, wins.

The very fact that there are several diffent options for people to choose from causes more people to show up during lunch and then pick what they want that day.

Truly, people will eat the same thing every day for a month, if they are marketed to in a way that makes them hungry for the same thing every time.

You see the same effect at a food court in a mall.

When there are many options to choose from, it brings people together which then gives each restaurant a fair chance at earning people’s business.

Many times, the one that appears the most crowded, gets more of the business based on the “herd mentality”.  If a line is forming, a larger line will form. You see this in any business.

So, why am I sharing this with you?

Because if you look deep enough, the strength of many competitive businesses all working in the same marketplace, runs parallel with the power of a mastermind.

The mastermind is much more powerful, than a single standing mind on its own.

The crowded Subway versus the non-existent Subway is just an example.

By surrounding yourself with other businesses and business owners of strong, like minds, you are more likely to be inspired, creative and motivated.

Positioning yourself with the most competitive, most driven and self expressed individuals you can, there’s a good chance that you will become one yourself.

You must thrive on competition and welcome the opportunity to gain, or lose customers, should you not perform up to the rest of the mastermind’s standards.

People are watching.

Your potential customers are expecting.

The industry is all competing.

What you are doing to become better is no secret.

If you isolate yourself and stear clear from competition – there’s no doubt, you WILL perish.

It’s not a matter of if, just when.

Invest in yourself wisely and surround yourself with only the best.

Compete with the top dogs in your market and become one yourself.

The competition may be fierce, but so will be your results.

Jump in, right into the middle, without a life jacket or preserver.

You’ll realize quickly – it’s sink or swim.

It matters to your long term success in business and in life.

Don’t be like the non-competitive Subway owner, sitting by himself on the outside, wondering why nobody, is walking in.

Category:

Leadership , Mindset for Success | 8 Comments

8 Comments on Story of Two Subways

  • Like your Statement makes lots of sence.
    Still looking for guidence of a great Work at home Job.
    Ms French

  • thank you for your statement..i will think positively and make my dream come true..may god bless u always..please help me to get my first one millionaire..tq..

  • That is awesome I can’t wait to get started. That something that just clicks with me

  • Hello Aaron & Sophia,
    Yes, that’s exactly true. I know that, because I saw similar cases and thought about why one is more successful than the other.
    I started my own International Service and Sell Business one year before. It was much work to come to this point. Because it’s structured in different Business Units I came forward in only very small steps, but forward! There are many good business opportunities. I want to share with other staffs, so they have a good life too. Now I start to fill it with life and CUSTOMERS. My “Internet Marketing” to search for good staffs is well functioning. However, where is the CUSTOMER? I work very hard on it, can’t do thousand things the same time, but now I start to think to improve my INTERNET MARKETING for to get CUSTOMERS very intelligent. MAYBE I HAVE TO CHANGE MY LOCATION IN THE INTERNET? That’s sure: I HAVE TO BE MORE EFFECTIVE AND EFFICIENT IN THE INTERNET MARKETING !!! I’m pleased when you can help me. One Problem: I need a wonder because my money is very little!
    Harald from GERMANY / THAILAND

  • Hey Aaron,

    You are so right.

    As well my family business is antiques and we are part of an antique mall for that reason.

    People would rather go to an antique mall than an individual antique shop.

    Further once the customers walk in the door then the shop with the best marketing and inventory wins.

    Cheers.

  • Great insight and thought provoking article on the customer’s perspective about how purchases are made. Through correct positioning, you can engage your potential customers with selection and choices creating their own “comfort zone” thereby placing them in the optimum buying atmosphere.
    .-= Debra´s last blog ..How Do You Get Started Working From Home? =-.

  • Great comparison. They often say the best place to open a bike shop is next to another bike shop! Good food for thought. Keep up the great work

  • Hi Aaron,Thank you as always for this master piece.It is important to have the competitive spirit because drives you into action.
    It is always a priviledge reading your business Newsletters because they are inspirational.

    Thanks once again and my warm regards to Sophia and the kids.

    Cheers!
    Collins.

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