Actually, nope - we are not talking about Bowling here.
The ‘Split” I’m talking about is more about a very powerful marketing strategy called “Polarizing” your list.
Bottom line, if you market to everybody, you are marketing to nobody.
When communicating with your list, speak to your subscribers as though you are speaking to the exact match of the type of person you want to become your customer, business partner or both.
This will result in friends, fans and followers and people who will stay on your list because they feel that you understand them and are speaking directly to them. Eventually, when the time is right for them, they will become a buyer.
Now, speaking to your potential buyers will actually turn some people “off”, but again, you must not be concerned with those people, because they are most likely not prospective buyers, so in essence, they are just taking up space on your list and are probably not even supposed to be there.
Polarizing is a strategy used by very successful marketers to not only target their specific audience, but to also ensure that they only attract those people who fit the bill and truly qualify for their time and attention.
You can polarize through email broadcasts, follow up messages (autoresponders) or even when speaking to a large audience over the telephone or in person.
One of the biggest “polarizations” you can create, is by offering those who are not interested in your offer, a chance to unsubscribe from your list, allowing more room for those who truly want what you have to offer.
Bottom line is that they’re either gonna love ya’ or hate ya’ but remember, they only hate ya, ’cause they ‘aint ya!
So very true Aaron… when you do things your own way and start making real money online, there are always going to be some who attack instead of accepting the FACT that they are the only ones responsible for their current situation.
Thanks for sharing your insights, good to connect here.
Nicholas Klein
“The Master of Rapid Residual Recruiting”
http://www.AuthorityNetworker.com
.-= Nicholas Klein´s last blog ..Twitter Tips: How Soon Will You Personally Get 10,000 Followers On Twitter? =-.
I love the bottom line, Aaron…. that’s a quote I will definitely remember.
Thanks for your leadership!
.-= Dr. Bob Clarke´s last blog ..What Makes A Great Network Marketing Sponsor? =-.
Great input Nicholas and thanks Bob!
Thanks for the tips Aaron. I love all of your quotes!
.-= Cori Rizzo´s last blog ..Brand Your Business with Identity =-.
Thanks Aaron, your insight is so true and a great reminder.
.-= Shelli´s last blog ..Your Environment, Is It Stronger Than Your Willpower? =-.
This is a very valuable post Aaron. Thanks for sharing. There’s nothing better than attracting “buyers” and repel “tire kickers” in our businesses.
.-= Cesar Fasano´s last blog ..Which Side Are You? =-.
Great tip!
.-= Kenny´s last blog ..The successful entrepreneur knows how to balance between business and his personal life. =-.
Aaron, The thought don`t worry about what the tire kicker think is right on.
Ooh shoot i just wrote a big comment and as soon as i strike reply it came up blank! Please tell me it worked correct? I dont want to submit it again if i do not have to! Either the blog glitced out or i’m an idiot, the second option doesnt surprise me lol. many thanks for a great weblog!
Awesome blog,Thanks for the post.
awesome! thanks!