SPLIT – right down the middle!

Actually, nope - we are not talking about Bowling here.

The ‘Split” I’m talking about is more about a very powerful marketing strategy called “Polarizing” your list.

Bottom line, if you market to everybody, you are marketing to nobody.


When communicating with your list, speak to your subscribers as though you are speaking to the exact match of the type of person you want to become your customer, business partner or both.

This will result in friends, fans and followers and people who will stay on your list because they feel that you understand them and are speaking directly to them.  Eventually, when the time is right for them, they will become a buyer.

Now, speaking to your potential buyers will actually turn some people “off”, but again, you must not be concerned with those people, because they are most likely not prospective buyers, so in essence, they are  just taking up space on your list and are probably not even supposed to be there.

Polarizing is a strategy used by very successful marketers to not only target their specific audience, but to also ensure that they only attract those people who fit the bill and truly qualify for their time and attention.

You can polarize through email broadcasts, follow up messages (autoresponders) or even when speaking to a large audience over the telephone or in person.

One of the biggest “polarizations” you can create, is by offering those who are not interested in your offer, a chance to unsubscribe from your list, allowing more room for those who truly want what you have to offer.

Bottom line is that they’re either gonna love ya’ or hate ya’ but remember, they only hate ya, ’cause they ‘aint ya!

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