A mentor of mine once told me that if I wasn’t getting any product returns, I wasn’t doing enough business.

It’s an interesting thing – the relationship between making sales, handling refund requests, returns, chargebacks, cancellations, complaints and unsubscribes.

The more you sell, the more refund requests you will experience.

The more product you move, the more returns you will receive.

The more transactions you do, the more chargebacks you will encounter.

The more memberships you accrue, the more cancellations you will get.

And the more subscribers you see coming into your list, the more complaints and unsubscribes you will see.

And this is exactly how it’s supposed to be.

Because while you are in the business of making sales you cannot be in the business of making everyone happy.

Now although it’d be great if you could – but…you can’t and never will.

There are always going to be complaints, chargebacks, refunds and unsubscribes.

And so, the larger your list grows, so will the number of these little “failures”.

But the best part is that these “failures”, are par for the course on your way to success.

So, if you want to double your rate of success, be willing to double your rate of “failure”!